Archive for July, 2010
To have a delightful blogging experience, you must understand the importance of plug-ins on WordPress in bringing the desired web traffic to your site. You want to see your site performing really well and gaining high search engine rankings. All this is possible in case you know which plug-ins to use when you blog on WordPress.
WordPress has a great set of SEO plug-ins using which you can optimize your blog in such a way that you get the desired results on the Web. Let’s have a glance at some of the popular SEO plug-in on WordPress:
All-in-One SEO Pack: This is, in fact, the best plug-in, which is streamlined for best SEO results. It eases out modifying key elements such as page description, titles, headers, tags, keywords etc. You can customize these META tags at the time of posting blog. In case you have some bigger professional reasons, you can easily integrate with e-commerce sites on WordPress
Its features include Fine tune Page Navigational Links, Nonce Security, generation of META Tags automatically, backward compatibility with many other plugins like Auto Meta, Ultimate Tag Warrior etc.
Google XML Sitemaps: This plug-in creates Google sitemap.xml file for your WordPress blog. It gives you a fair idea which pages you need to include—WordPress-generated pages as well as the optimized ones. Whenever you post any blog or edit the same, the site map gets updated and all the major search engines get notified about the status. This facilitates easily indexing of your website by Google and other search engines.
WP Auto Tagger: This is an advanced plug-n that is used for search engine optimization purposes. It makes the task of posting, editing and tagging the blog post quite easy. It makes use of Yahoo API for suggesting tags in addition the posting of your blog. It, however, won’t replace your current tags. This gives a tremendous boost to your search engine results.
SEO Smart Links: This plug-in can you link your keywords that you’ve listed in your blog post or comments with the URLs of relevant blog posts, comments and categories etc. This can save you from the extremely cumbersome and time-consuming task of linking your blog posts. It also facilitates you to specify varied keywords per URL by segregating the keywords with the help of commas. It also allows you to integrate internal links in your blog as per your wish.
Akismet: This plug-in screens the comments received on your blog post and filter out the spam comments and spam trackbacks through its spam detecting server. This plug-in picks the spam comments and stores them in its database for a period of 15 days and then automatically deletes all of them.
With this information on useful, popular SEO plug-ins on WordPress, you are all set to take their advantage by installing them on your blog site. There are some good web hosting providers such as LimeDomains, HostGator, BlueHost etc. that support WordPress hosting and their installation processes are also quite easy.
Marketing your company or business online has never been easier now that social media like Twitter and facebook exist as virtual markets. Join “the conversation” and you’ll be surprised how many people will have great things to say about you, your products and your services.
These days, marketing your company or business online doesn’t stop at having a website. To get the results you want, you’ll need to understand how people use the Internet and figure out a way to leverage that knowledge into winning Internet marketing strategies.
Times have changed since the early days of the Internet. You might have come across some Web 2.0 marketing buzz words like “information sharing,” “interoperability,” “Twitter marketing,” being tossed around to describe what’s happening on the Internet today. Don’t be scared. All those buzz words boil down to a simple truth: The Internet is for everybody and everybody is on the Internet.
More people are using the Internet than ever before. And it’s not just the exclusive sandbox of youngsters anymore either. Of all the interesting statistics about how people use the Internet these days, the one I find most compelling is a report that says the number of Facebook users over the age of 55 has grown by an astonishing 513.7% during the 1st quarter of 2009. What does that tell you? Not only has the web become easy and friendly enough for typically techno-phobic seniors to join in, but our ideas about who’s online and where they hang out need to be updated as well!
So how exactly do you market a business online?
Simple –Do it.
Experience is a great teacher and the best way to understand how something is done is to take those first awkward steps. Before you start running with your Internet marketing strategies, you’ll have to understand that Web 2.0 marketing strategies in particular require active participation. You need to be involved as an individual and not just a representative of a company. People relate to other people, not to faceless companies. Why do you think Twitter marketing is so effective?
In terms of executing successful Internet marketing strategies, all the information you need is available online. Whether you Google the information you need or find a helpful mentor on a forum or website, trust that other people have gone through the same thing and are more than willing to share their expertise and experience.
In principle, all you really need to launch a successful marketing campaign online is a desire to engage your market in a dialog. Create accounts where people can easily find you on social media sites. Make yourself visible by commenting and participating in discussions and topics that interest you. This way, you’re effectively attracting people who are willing to meet you (and your marketing message) halfway. Help people by providing solutions and sharing your experiences. It’s all part of the ongoing conversation that leads to long-term success online.
The platform you use to engage in that conversation may change, but at the end of the day, it’s still about you and what you have to say, whether it’s through a social-networking site, video-sharing site, wiki or blog.